Culture & Community
In times of huge global change, culture and tradition connect people, reinforcing communities and enriching lives. Despite urgent global crises, we find time to care about culture and heritage because they give us a sense of belonging, a shared story. Culture is also a powerful economic driver. Creative industries provide nearly 30 million jobs worldwide – more than the car industry of Europe, Japan and the US combined.
The challenge is to connect and enrich societies even further to ensure continued prosperity and sense of belonging in the global value chain.